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в соответствии с нашей Политикой конфиденциальности
в соответствии с нашей Политикой конфиденциальности
International
12 STOREEZ
The project for 12 STOREEZ became an exercise in shaping space as an extension of brand identity — not merely through appearance, but through values, structure and a deeper sense of coherence.
We approached the retail environmas something capable of expressing the same qualities found in the brand’s clothing: precision, restraint, balance and quiet confidence.
We approached the retail environmas something capable of expressing the same qualities found in the brand’s clothing: precision, restraint, balance and quiet confidence.
Mikhail Loskutov
MEDIA:
1/15
The concept grew from the idea of a modern wardrobe essential, translated into spatial form. The interiors are built through gestures that feel understated at first glance, yet reveal a highly considered system of proportions, alignmentsmaterial relationships. Much like the garments themselves, the space is defined by discipline rather than excess — by what is resolved, refined and enduring.
Craftsmanship became a central reference point throughout the project. The logic of tailoring — the cut, the seam, the inner construction, the care given to what is often invisible — informed the architectural language of the stores. Dwas never treated as decoration, but as a measure of integrity. In this way, construction itself became part of the aesthetic, giving the space its sense of precision and poise.
Craftsmanship became a central reference point throughout the project. The logic of tailoring — the cut, the seam, the inner construction, the care given to what is often invisible — informed the architectural language of the stores. Dwas never treated as decoration, but as a measure of integrity. In this way, construction itself became part of the aesthetic, giving the space its sense of precision and poise.
4/15
Materiality followed the same philosophy. Surfaces were chosen for their restraint, tactility and depth, creating an atmosphere that feels grounded and composed. What appears simple is in fact highly calibrated: a quiet base built thronuance, where texture, junctions and transitions carry the richness of the experience.
7/15
A defining part of the collaboration was the development of a comprehensive handbook — a design system that brought together architectural, stylistic and technical principles into one coherent framework. More than an operational tbecame a way of protecting the identity of the concept as it evolved across locations. It established not only the visual language, but also the spatial logic of the stores, from planning strategies to detailing and execution.
From this system, several formats were developed to adapt the concept across different retail conditions — from flagship locations to more compact formats and integrated environments. What mattered most was continuity: the abilityscale without compromising clarity, quality or character.
From this system, several formats were developed to adapt the concept across different retail conditions — from flagship locations to more compact formats and integrated environments. What mattered most was continuity: the abilityscale without compromising clarity, quality or character.
9/15
The stores realised through this framework span key locations across Moscow, Dubai and Central Asia. Yet the value of the project lies not only in its reach, but in what it demonstrates: that retail design can function as a complete andtransferable language — one capable of growing with the brand while preserving depth, coherence and cultural precision.
13/15
1/15
International
12 STOREEZ
The project for 12 STOREEZ became an exercise in shaping space as an extension of brand identity — not merely through appearance, but through values, structure and a deeper sense of coherence.
We approached the retail environmas something capable of expressing the same qualities found in the brand’s clothing: precision, restraint, balance and quiet confidence.
We approached the retail environmas something capable of expressing the same qualities found in the brand’s clothing: precision, restraint, balance and quiet confidence.
Mikhail Loskutov
МЕДИА:
The concept grew from the idea of a modern wardrobe essential, translated into spatial form. The interiors are built through gestures that feel understated at first glance, yet reveal a highly considered system of proportions, alignmentsmaterial relationships. Much like the garments themselves, the space is defined by discipline rather than excess — by what is resolved, refined and enduring.
Craftsmanship became a central reference point throughout the project. The logic of tailoring — the cut, the seam, the inner construction, the care given to what is often invisible — informed the architectural language of the stores. Dwas never treated as decoration, but as a measure of integrity. In this way, construction itself became part of the aesthetic, giving the space its sense of precision and poise.
Craftsmanship became a central reference point throughout the project. The logic of tailoring — the cut, the seam, the inner construction, the care given to what is often invisible — informed the architectural language of the stores. Dwas never treated as decoration, but as a measure of integrity. In this way, construction itself became part of the aesthetic, giving the space its sense of precision and poise.
4/15
Materiality followed the same philosophy. Surfaces were chosen for their restraint, tactility and depth, creating an atmosphere that feels grounded and composed. What appears simple is in fact highly calibrated: a quiet base built thronuance, where texture, junctions and transitions carry the richness of the experience.
7/15
A defining part of the collaboration was the development of a comprehensive handbook — a design system that brought together architectural, stylistic and technical principles into one coherent framework. More than an operational tbecame a way of protecting the identity of the concept as it evolved across locations. It established not only the visual language, but also the spatial logic of the stores, from planning strategies to detailing and execution.
From this system, several formats were developed to adapt the concept across different retail conditions — from flagship locations to more compact formats and integrated environments. What mattered most was continuity: the abilityscale without compromising clarity, quality or character.
From this system, several formats were developed to adapt the concept across different retail conditions — from flagship locations to more compact formats and integrated environments. What mattered most was continuity: the abilityscale without compromising clarity, quality or character.
9/15
The stores realised through this framework span key locations across Moscow, Dubai and Central Asia. Yet the value of the project lies not only in its reach, but in what it demonstrates: that retail design can function as a complete andtransferable language — one capable of growing with the brand while preserving depth, coherence and cultural precision.
13/15
