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ПРИНЯТЬ
Moscow

Level 44

In this project, we set out to create a space imbued with a sense of lost cultural value — as if an elegant palace had once existed here, leaving behind only a subtle trace of its former presence.
Mikhail Loskutov
MEDIA:
1/14
2/14
3/14
4/14
5/14
Within the context of a contemporary retail environment, often defined by neutrality and functionality, our intention was to reintroduce depth, memory, and cultural tension — to evoke a place with a past, even where none visibly remained.

The frescoes appear as though shaped by time itself: faded, patinated, and delicately imperfect, they carry a fragile, almost poetic beauty. This intentional sense of incompleteness creates a nuanced emotional atmosphere. In contrast, we introduce the brand’s signature materials — steel and leather — establishing a dialogue between strength and softness, restraint and sensuality.
6/14
7/14
A key reference for the project lies in the aesthetic language of the 1970s — a period defined by sculptural forms, material tactility, and bold yet refined contrasts.

Iconic vintage pieces, including armchairs by Gian Pietro Arosio, set the rhythm and scale of the interior, bringing both character and historical depth. These elements act not as decoration, but as structural accents within the composition.
8/14
9/14
Light and texture play a central role. Vintage wall lamps diffuse a soft, atmospheric glow, creating an intimate, almost theatrical ambiance.

Material contrasts unfold through layers of tactility: leather, steel, textiles, and upholstered elements incorporating pony and cowhide introduce richness and complexity, allowing the space to be experienced not only visually, but physically.
10/14
11/14
A defining gesture is the work of Anton Konyukhov — a fluid metallic surface on canvas that resonates with the architectural language of the space, reinforcing the dialogue between materiality and time.

Rather than reconstructing history, this space inhabits it. Through layers, contrasts, and subtle imperfections, it reveals the quiet beauty of decay — transforming it into the central expressive force of the interior
12/14
13/14
1/14
1/15
Moscow
Level 44
In this project, we set out to create a space imbued with a sense of lost cultural value — as if an elegant palace had once existed here, leaving behind only a subtle trace of its former presence.
Mikhail Loskutov
MEDIA:
2/14
2/14
3/14
3/14
4/14
4/14
5/14
5/14
6/14
Within the context of a contemporary retail environment, often defined by neutrality and functionality, our intention was to reintroduce depth, memory, and cultural tension — to evoke a place with a past, even where none visibly remained.

The frescoes appear as though shaped by time itself: faded, patinated, and delicately imperfect, they carry a fragile, almost poetic beauty. This intentional sense of incompleteness creates a nuanced emotional atmosphere. In contrast, we introduce the brand’s signature materials — steel and leather — establishing a dialogue between strength and softness, restraint and sensuality.
6/14
7/14
7/14
8/14
A key reference for the project lies in the aesthetic language of the 1970s — a period defined by sculptural forms, material tactility, and bold yet refined contrasts.

Iconic vintage pieces, including armchairs by Gian Pietro Arosio, set the rhythm and scale of the interior, bringing both character and historical depth. These elements act not as decoration, but as structural accents within the composition.
8/14
9/14
9/14
Light and texture play a central role. Vintage wall lamps diffuse a soft, atmospheric glow, creating an intimate, almost theatrical ambiance.

Material contrasts unfold through layers of tactility: leather, steel, textiles, and upholstered elements incorporating pony and cowhide introduce richness and complexity, allowing the space to be experienced not only visually, but physically.
10/14
10/14
11/14
11/14
12/14
A defining gesture is the work of Anton Konyukhov — a fluid metallic surface on canvas that resonates with the architectural language of the space, reinforcing the dialogue between materiality and time.

Rather than reconstructing history, this space inhabits it. Through layers, contrasts, and subtle imperfections, it reveals the quiet beauty of decay — transforming it into the central expressive force of the interior
12/14
13/14
13/14